Illustration for inspiration: Lund Brød packaging

A bit of bakery love and packaging admiration for you today.

In the winter of 2008 I spent 3 months travelling around all the Scandinavia countries, which was in fact part of my inspiration for starting this little bakery blog, and the reason that I was so driven to learn how to bake bread – because I wanted to make something as good as the bakeries of mainland Northern Europe. In contrast to the UK, where the wartime Chorleywood bread process of feeding many with little has hung around right up until today, on the mainland quality bread is still a big deal, and rightly so is made with lots of love, patience and skill.

When I was in Norway, I visited Oslo, Bergen and then returned to Sweden before making my way north to Narvik and on to the Lofoten islands. I never made it to Kolbu, north of Olso, which is a shame, because I would have loved to visit Lund Brød and sample their fine looking bread wrapped in gorgeous packaging, designed by Giles & Cecilie Studio. I hope to be able to do another epic Scandinavian adventure soon, and when I do, I’ll definitely be popping in for a cup of tea and to ask them all their secrets!

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